"Your Network of Contacts is Not Your Best Source of Prospect"

Back in the days when I first got into network marketing, I believed that the successful people were the ones who had the biggest number of friends, colleagues and other contacts - the so-called 'warm market'.

So I sat down and wrote up the biggest list I could muster. It looked impressive - I had about 30 names. Should be able to get at least 10 of those on board. Did it work? Did it heck!

Next I extended the list by scraping the bottom of the barrel and found around 30 more. Guess what? That didn't work either.

I started to doubt if this networking thing could actually work. I was ready to panic now. Go through them again I was told.

"Everybody needs this business - they just don't know it yet".

Well no, they don't actually. You see, there are a variety of reasons why people don't need or want this business. No time; too broke (yes, really); too rich; didn't want their friends to know; hated the idea; one even thought that it was immoral to make a lot of money!

Yet your contacts are your 'warm market', where all your best prospects are! These people trust you, right? Not any more, not by the time I harassed them to death.

And you know what else some of my 'warm market' said - those who were still talking to me?

"We'll watch you and see how you do".

And when I didn't make it - because none of them joined up - I'd lost them forever.

Would anyone in business behave so unprofessionally - harassing all their family and friends. Certainly today's modern leaders wouldn't encourage anyone to behave like this, would they?

Oh yes they would! This garbage is still being taught today.

Why is such an untruth still taught today? When I say 'untruth' I don't necessarily mean they tell deliberate porkies (lies). It's a classic case of the blind leading the blind. They are only teaching what they have been taught.

And you know what? Your 'warm market' would be your best prospects ONCE you had some momentum in your business. Having watched you make a success of it, they would have come in at exactly the right time to push you into overdrive.

So what's the answer to networking these days? There is a hint in the previous paragraph, (having watched you make a success of it, they would have come in at exactly the right time. Now there is a lesson to be learnt from that.

The modern networker needs to attract her prospects to her. More on this by clicking here (opens a new window).

You can get a lot more detail on other outdated methods of networking by clicking The Great Lies Of Network Marketing (opens a new window).

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